Till, We Meet Again

It’s hard enough resisting the temptation of a chocolate bar when they’re left so tantalisingly close to the counter. All that self-restraint and will power that had been employed so efficiently throughout the shopping trip starts to melt as the queue leaves you staring directly into its crumbly, chocolaty eyes.

But if point of sale displays weren’t already hard enough to resist, it’s even harder now they’ve gone all shiny and technological on us. Promotions have become steadily more interactive to the point that where once stood just cardboard and glue now stands a fully functioning computer puzzle with just the right amount of flashing lights to attract a tired shopper’s brain like a moth to, well, a flashing light.

Gone are the corny slogans and dented containers, replaced by intriguing graphics and genuine architecture. The focus for point of purchase has shifted from thrusting items in your face to gently delivering them to you on a platter of the most innovative technology and genuine marketing genius. Take Green Room Retail’s Sanyo campaign – their displays created a ray of light that made it appear that God himself was delivering these LCD screens. And if God wants you to buy a TV, you buy a TV!

Shelves are no longer just shelves in this point of purchase world. They are intricately designed pieces of art, a building, a home for the product, complete with fixtures and fittings, a place where it belongs. According to industry research, over 50% of all purchases are impulse buys on one level or another, and this new level of marketing, these interactive point of sale displays, guide those impulses for you, taking the hassle out of spending your money.

So from here on in, it’s going to be even harder to resist that tasty chocolate treat.

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6 ways to prospecting cold calling like a PRO

Cold calling can be a hard method of recruiting, but there is a way to do it right. You see prospecting cold calling is really about consistency and strategy.

So I will be going over some prospecting cold calling tips that can be of great benefit.

Do not try to sell the prospect

It is important to remember not to sell anything nor try to recruit your prospects when you first call. Trying to sell the prospets when prospecting cold calling is not going to really work especially if you are new to cold calling. What you need to focus on, is the chance to sell or recruit this prospect.

Plan an opening statement

It would be helpful to have an outline to what you are going to say. You should never say things like you already know them ex.”Hey hows it going” because you would then come off as someone weird.

Know your prospect

It is important to do research on your prospect, not individual wise but as a target market. You need to know the wants and needs of your market so when it comes time to call them you will are able to address them immediately by their wants or needs.

Form a connection

When prospecting cold calling it is also useful to keep in mind that you will need to from some type of common ground. You can do this easily by asking questions like where they are currently working as or in school for. And depending on the answer received, you can answer back explaining how that relates to you in some way.

Try to make a follow up

Also when prospecting cold calling it is advised to try to get a followup for when you can really talk with the prospect about your business. Like I said in the beginning do not focus on trying to sell recruit or close the prospect, simply because you want to create interest and break that barrier of a stranger to being friend like.

Hope these tips for prospecting cold calling can be put to good use.

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Sales Promotion – An important tool for boosting sales!

Increasing the sales has always been a challenge for businesses. In this era of recession sales promotion has become even more important. By sales promotion actually the manufacturer aims to provide addition value to any of the members of the supply chain involved in the selling process and even at times to the end consumer. There have been number of schemes introduced in promotion of sales for the business. There are many hidden benefits for sales promotion, depending to whom the manufacturer is extending the promotions offered. Promotion offers made to the channel members of the distribution network or to the end user, each yield different results. Sales is a process that needs to be thorough and continuous. However, there are times when bottlenecks are created due to many reasons.

One of the most important reasons that results into declined sales is the better deployment of promotional tools by the competitors. We can have number of examples in which promotional tools made greater impact on sales of a company. There are times when these sales promotional tools can decide the fate of a company’s product in the market. These promotional tools cannot only result into additional market share gained but also huge volumes of sale for that product. In fierce competitive environments, keeping an eye on the competitor’s moves is very important. A move late in time can result into disastrous consequences. The producer or manufacturer should be well versed with the promotional tools that can bear fruit. Secondly, the manufacturer should have a proactive approach towards the changes made by competitor in offering the sales promotion. For this, sales force provides a very important, first hand and quick feedback on the proceedings of the market. A well motivated and dedicated sales team can do a lot better in providing the insights in contrast with one struggling to survive with minimal offered pays. Selecting the right member to provide the promotional tools is also very important. Each member of the distribution channel and the end customer, all are very important. There are cases in the history when a manufacturer avoided one and faced great losses. Selecting each member for the promotion depends on the market offerings by the other producers or manufacturers to channel members.

For example, we take wholesaler as a point in case. We can clearly see that wholesalers rely on heavy sales volume to make healthy profits. If the one producer is giving higher rate of profits then the other producer, then the other producer must be able to think through the long term repercussions of this on his business. There may be hidden promotions like free products with every sale offered or anything like that. It is the duty of the producer or manufacturer to actually be able to see through these disguised promotional tools and calculate the hidden profits for the wholesalers offered by the competition manufacturers. These intelligent moves with a proactive approach can help a manufacturer smooth out long term relations with the wholesaler and also help ensure the partnership sustains itself over a longer period of time.

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