Get The Most Out of Your Video Marketing

Get The Most Out of Your Video Marketing

If you are a small, medium or large business or non-profit, Video Marketing on the Internet can be a great way to not only drive traffic, but create long-term rises in your rankings with the major search engines. However, if you focus too much on the video and not the marketing principles behind video publishing, you will not have the success that you should.

Here are some things you have to remember when doing any marketing on the internet, whether it is video or article submissions:

* Solid research on keywords. We cannot tell you how many times we have heard someone use a keyword or phrase that they thought would drive traffic to their site. They then find out it didn’t really do anything for them because, on Google or any other Search Engine, it just wasn’t as popular as they thought it would be. Research using different tools available to you on the internet can help you save a lot of grief and wasted marketing days.
* Do Search Engine using phrases on Google and YouTube. This will help you in finding out what is driving traffic to your competitors. These phrases could end up being something you wouldn’t even think of yourself. The phrase, “if you can’t beat them, join them” certainly applies in this case.
* Make sure your video is titled properly. Google does give more link relevancy to video submissions, but if your submission is not keyword rich in the first 66 characters, you results will not be as good. Remember, on the internet, no one cares who you are at first. They only care what it is you do and/or stand for.

There are many more tips we will be publishing in the coming days. The internet, on the surface, seems like it should be the easiest form of advertising to execute. It’s only when you realize just how big it is (the phrase “water safety” alone produces 119,000,000 pages) do you start to understand how much actually goes into a well run Internet/Website Marketing Campaign.) Hope this helps.

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