If you are a small, medium or large business or non-profit, Video
Marketing on the Internet can be a great way to not only drive traffic,
but create long-term rises in your rankings with the major search
engines. However, if you focus too much on the video and not the
marketing principles behind video publishing, you will not have the
success that you should.
Here are some things you have to remember when doing any marketing on the internet, whether it is video or article submissions:
* Solid research on keywords. We cannot tell you how many times we have
heard someone use a keyword or phrase that they thought would drive
traffic to their site. They then find out it didn’t really do anything
for them because, on Google or any other Search Engine, it just wasn’t
as popular as they thought it would be. Research using different tools
available to you on the internet can help you save a lot of grief and
wasted marketing days.
* Do Search Engine using phrases on Google and YouTube. This will help
you in finding out what is driving traffic to your competitors. These
phrases could end up being something you wouldn’t even think of
yourself. The phrase, “if you can’t beat them, join them” certainly
applies in this case.
* Make sure your video is titled properly. Google does give more link
relevancy to video submissions, but if your submission is not keyword
rich in the first 66 characters, you results will not be as good.
Remember, on the internet, no one cares who you are at first. They only
care what it is you do and/or stand for.
There are many more tips we will be publishing in the coming days. The
internet, on the surface, seems like it should be the easiest form of
advertising to execute. It’s only when you realize just how big it is
(the phrase “water safety” alone produces 119,000,000 pages) do you
start to understand how much actually goes into a well run
Internet/Website Marketing Campaign.) Hope this helps.
Fill out the form below if you would like more information on what it is
we do or if we can answer questions for you. You can also leave a
phone number if you would like one of us to contact you to hear a live
person. Have a great evening.
Get The Most Out of Your Video Marketing
